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The World Needs A Great Food App Part 2

Tesco and Sainsburys and Deliveroo and Just Eat have got it wrong. When it comes to choosing food within an app I don’t want “Only awesome food” or “little twists”. I want those things, but through the filter of recommendations – only show me what I am likely to like, and don’t show me the rest.
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Digital Disruption in Delhi – How India and China Are Soon To Lead The World In Digital Marketing

I was invited to provide a keynote at the Melt advertising event in Delhi. Here’s what I learned about the rise of e-commerce and digital marketing in India… India was a culture shock for me. I had no idea what to expect. I arrived late at night and went to a luxury hotel close to Delhi airport.
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Alexa, Siri Signal The Shift To Voice Computing

Voice computing is here. Exhibit 1: This Apple AirPods ad. It’s not about the 3.5mm jack, it’s about getting Siri attached to your head. Exhibit 2: The home page of Amazon wants a baby Echo in every room so you can talk to Alexa all day every day. This is the moment computing became
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How FMCG Brands Can Quickly Adapt To Same-Day E-commerce Delivery

Amazon Prime’s one-hour delivery is now available in UK cities Greater London, Edinburgh, Glasgow, Birmingham, Bristol. Sainsbury’s is introducing same-day delivery trials. And now has 57% of it’s traffic coming from mobiles. FMCG brands have an opportunity to align their brands to instant gratification needs of consumers. Research online, purchase offline (ROPO) is a
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Cellular Agriculture: The Birth Of An Industry That’s Making The Food Of The Future

The questions come thick and fast from the 309 delegates: How will the public perceive ‘lab-grown’ food? When will we be able to feed the starving and the poor? What will cultured foods cost? When will they be as cheap as regular food? At San Francisco’s first Cellular Agriculture Conference, the one question that isn’t
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How CPG And Retail Brands Survive On The High Street And In E-commerce

Surviving Digital Disruption is in the Amazon store – paperback and Kindle here   If you’re interested in how to use digital marketing to not just survive, but thrive, on the High Street and in e-commerce, this is for you.   And for those of you who place an order, I would greatly appreciate a
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FoodTech Book And Podcast In The Works

Now I’ve published my book Surviving Digital Disruption, I’m already starting work on my next project. It’s called “Super Future Food – Future food shifts that are saving the world, one meatball at a time“. It will be a podcast and a book. Here’s the description I have at the moment:   Global warming, hunger,
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