If you’re interested in how to use digital marketing to not just survive, but thrive, on the High Street and in e-commerce, this is for you.
And for those of you who place an order, I would greatly appreciate a short Amazon review and star-rating, as it really helps others find the book.
Looking forward to seeing what you think… here’s the back cover blurb:
Amazon. Netflix. ASOS. Deliveroo. Technology is dividing the world into those companies that are innovating and those which are being disrupted.
Fail to innovate fast enough and – like Blockbuster, Woolworths and BHS – it’s unlikely your brand will still be thriving on the High Street or online in five years.
We use digital technology every day, from smartphones to social media. But using digital and technology as a marketing tool is an art and science many of us are still figuring out.
This book provides strategies and a roadmap that shows retailers and packaged food brands how to survive digital disruption.
