Digital Grocery Most Clickable Stories: Week 3

The most interesting stories in supermarket digital retail and online grocery, this week.

1. Retailers go all in on healthy eating

Making healthy eating easy: Schnuck Markets, Inc. launched Good For You – a curated list of products by using a set of nutrition guidelines to identify products, such as fruits, vegetables, lean proteins and whole grains and low in added sugar and saturated fat, to help shoppers eat, feel, and live healthier. The products are found online and in-store and tracked on customer receipts. 

Tapping into resolutions: Whole Foods Market rolled out a Resolution Renovator where people can work with ‘Wellness Motivators’ focused on mind, body and spirit to support personal goals.

Biggest Veganuary yet: Deliveroo encouraged 15,000 UK restaurants to add new plant-based ranges to support Veganuary, with orders increasing by 117%. 600k people signed up to Veganuary in January.

2. Rise of the Super apps

Bolt raises €628M at a valuation of €7.4 billion ($8.4 billion) to expand territories for it’s ride-hailing and scooter share service, but also to add 15-minute grocery delivery using dark stores to it’s ‘super app’.

3. Big movements from food delivery competitors

Gorillas has picked up 800 cycle couriers in Germany after Delivery Hero exited its foodpanda Deutschland brand in the country after 7 months of trading.

Delivery Hero expects to become profitable in H2 2022, says CEO Niklas Oestberg. The group recently acquired Spanish startup Glovo. Niklas said that profitability of its rapid delivery operations would still see losses “for quite some time”.

Meanwhile, research from Cardlytics indicates that Q-commerce companies such as Gorillas, Gopuff and Getir have caused online supermarket spend to fall by 22% over the last five months in the UK, cannibalising major grocers’ e-commerce sales.

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